Parenting Perspective 

When a child insists on wearing branded clothes that they have seen online, it often stems from social comparison and the powerful influence of advertising, which frequently equates a person’s self-worth with the labels they wear. For a child, owning these items can feel like a ticket to belonging, popularity, or simply feeling ‘good enough’ among their peers. Parents, however, face the challenge of guiding their child through this pressure without dismissing their feelings. 

Understand the Pressure They Feel 

It is important to recognise that a child may genuinely feel left out or inadequate if they cannot match what their peers or online influencers are displaying. This pressure can cause real feelings of frustration and embarrassment, or even lead to conflict within the home. Recognising that these emotions are valid for the child is the first step towards helping them. 

Balance Empathy with Clear Limits 

A balanced approach is most effective. Parents should first validate the child’s feelings by listening to them and acknowledging their desire for the branded items. 

• At the same time, they can explain in age-appropriate terms the important difference between our needs and our wants, highlighting that a person’s true value is never tied to a logo. 

Offer Positive Alternatives 

Instead of simply saying “no” to their request, which can feel dismissive, parents can offer positive alternatives. 

• You could involve your child in choosing affordable but stylish clothes, which gives them a sense of ownership and autonomy. 

• You can encourage them to take pride in their own individuality and unique style, rather than just conforming to trends. 

• You can highlight your own family’s values, such as modesty, simplicity, and gratitude, while still allowing space for some occasional flexibility when it is possible. 

Focus on the Long-Term Lesson 

This situation provides a valuable opportunity to teach your child resilience against consumer pressure. By modelling confidence in a simpler way of living and consistently reminding your children of their worth beyond their appearance, you can help them to develop a stronger and healthier self-image. 

Spiritual Insight 

Islam cautions believers against extravagance and warns them not to make worldly displays the measure of a person’s dignity. Branded clothing may not be harmful in and of itself, but when it becomes a condition for a child’s happiness, it can begin to shift their heart away from the beautiful virtues of gratitude and humility. 

A Warning Against Excess and Pride 

Allah Almighty states in the noble Quran at Surah Al Aa’raaf (7), Verses 31: 

‘O children of Adam, take (appropriate) measures to beautify yourself (before you appear) at any place of worship (for Prayer); and eat and drink and do not be extravagant (wasteful), as indeed, He (Allah Almighty) does not like extravagance.’ 

This verse reminds us that while looking neat and presentable is encouraged in our faith, any form of excess or obsession with our outward display is disliked by Allah Almighty. 

The Prophet’s ﷺ Teaching on Modesty 

It is recorded in Riyadh Al Saliheen, Hadith 611, that the holy Prophet Muhammad ﷺ said: 

‘Allah is beautiful, and He loves beauty. Kibr (pride) is rejecting the truth and looking down on people.’ 

This Hadith shows that while appreciating beauty is a valued part of our tradition, any pride that is taken in our possessions or our status is strongly condemned. 

By connecting your child’s clothing choices to the Islamic values of humility, gratitude, and inner dignity, you can help them to see that a person’s worth is not stitched into a brand label on their clothes. This approach nurtures within them a sense of contentment and confidence, and a deeper understanding of where true honour lies: in one’s character and closeness to Allah, not in the logos that are advertised online.