Parenting Perspective 

Modern consumer culture constantly encourages children to want more of everything, from toys and gadgets to the latest clothes. Parents may begin to notice signs of greed when their children make demands without showing gratitude, become easily dissatisfied, or constantly compare themselves with their peers. If this attitude is not addressed, it can make a child feel restless, entitled, and disconnected from important family values. 

Recognising the Signs of Greed 

Greed often begins subtly, with a child wanting what their friends have. It can grow into a constant state of wanting, where no purchase ever seems to bring lasting happiness. This dissatisfaction is a key sign that consumer culture is taking root in a child’s heart. 

Setting Boundaries with Love 

The first practical step is to set firm but compassionate boundaries. Parents should avoid giving in to every demand, while also calmly explaining why certain requests are unnecessary. When children learn that not all of their wants are actual needs, they begin to develop patience and emotional strength. 

Teaching Gratitude in Daily Life 

Children must be actively reminded of their blessings. Simple practices, such as asking them to name three things they are thankful for each day, can shift their focus from greed to gratitude. Involving the family in acts of charity, even small ones, can also have a deep impact on a child’s sense of responsibility and humility. 

Redirecting Focus Towards Experiences and Values 

Instead of rewarding children with more possessions, parents can offer their time, attention, and meaningful experiences. Family games, shared meals, or outdoor activities help children to feel loved without tying that feeling to purchases. Praising their kindness, effort, and honesty reinforces their inner values over any outer possessions. 

Spiritual Insight 

Islam identifies greed as a disease of the heart that distances a person from Allah and from a state of gratitude. The modern consumer culture directly feeds this disease by promoting a life of constant wanting. Countering this requires a spiritual approach rooted in contentment (qanā‘ah) and thankfulness (shukr). 

A Quranic Reminder on Excessive Desire 

The Quran reminds us that arrogance over possessions is a harmful trait, and that a balanced and humble heart is what is truly valuable. 

Allah Almighty states in the noble Quran at Surah Al Hadeed (57), Verse 23: 

‘(You are informed of this) so that you may not have any regrets over what you have been deprived of; and not celebrate (gloatingly) with what has been given to you; and Allah (Almighty) does not love those who are self-deluded or boastful.‘ 

This verse teaches that greed and arrogance damage the heart, while humility protects it. 

The Prophetic Teaching on Simplicity 

The Prophet Muhammad ﷺ taught that true richness is not found in accumulating possessions, but in being satisfied with what Allah has decreed. 

It is recorded in Jami Tirmidhi, Hadith 2348, that the holy Prophet Muhammad ﷺ said: 

‘Be content with what Allah has apportioned for you, you will be the richest of people.’ 

This hadith is a direct counter to the greed fostered by consumerism, showing that true wealth is contentment. 

By teaching children that true joy comes from simplicity, gratitude, and generosity, parents can counteract the greed created by modern consumerism. When children see their parents model moderation and faith, they can grow to understand that real happiness lies not in constant wanting, but in being content with the blessings that Allah has already provided.